On-page SEO

What action would you take when your analytics showed a significant drop in visitors?

I've started off today to look into SEO for an e-commerce store which I recently started to be a part of. I started off with improving on-page SEO, which roughly includes the following:

1. Content
2. Title, description, and keywords tag
3. URL
4. Image ALT

Have you heard of the phrase "content is king" ? Well, it certainly is but successful content marketing is not simply about creating content, but creating content that will benefit readers. You will notice when you start creating good in-depth content you will see a boost in traffic from long-tail searches.

Content that drives traffic are practical, useful and valuable to the reader.

• is interesting to read
• is in-depth and well written
• solves a problem
• is written with the reader in mind
• is optimized for high volume keyword
• is easy to share

Content is the factor that creates a line of communication between you and customers. So effective communication increases customer retention and brand awareness by 90%.

Content that drives traffic makes everyone happy

Do you take meta tags seriously? Although effects of tags on SEO has changed a lot over several years, it is still a good practice to give attention to them.

1. The titles tag define the title of a web page. They are usually used to display snippets of your web page, especially when people searches on big G. It should be short, clear and descriptive. Ideal length is 50 - 50 characters otherwise it will be clipped by G in search results.
2. Meta description is another significant tag where many searchers visit a site based on what was written in the tag. It is also used by search engines to tell what topic you are writing about and show it to relevant audiences, so make it descriptive and not more than 160 characters.

Ideally ...

Be hyper-relevant to a specific topic (usually a product or a single object)

• include subject in the title tag
• include subject in URL
• include subject in image alt text
• specify subject several times throughout text content

Provide unique content

Link back to its category page

Link back to its sub-category page (if applicable)

Link back to its homepage (website logo image link at the top should do it)

In conclusion, the site should be ready before starting to build authority inbound links (backlinks), because the foundation is what matters most when it comes to SEO. Always study Google webmaster tools and analytics, as both will educate us on what our ideal customers truly want from our site.

B2B and B2C marketers are starting to realize the need to implement basic SEO practices.

So here's a reminder for myself and you my readers to commit ourselves to the process, not just to the results we’re after.